AI and Marketing Summary
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In an extensive white paper published last year by HubSpot (TM) they published amazing research that paired AI with marketing output. One of the initial findings was about the four top uses of generated AI among marketers, such as:
- Creating content (48%)
- Analyzing/reporting data (45%
- Learning how to do things (45%)
- Conducting research on a topic (32%)
Ninety percent (90%) of marketers state that AI has helped them spend less time on manual tasks, and spend more time creative ones by 80% of their time.
Recently, I applied for a position and asked AI to write my cover letter. Within a second, based upon my "prompt," a letter appeared and I only had to change 5 words, and it gave me a better letter than I could have written.
How much time do marketers save when using AI to assist them with their work --- according to HubSpot --- 12.5 hours a week, which becomes 25-26 hours a year!
Amazing!
What type of AI tools are marketers using?
- Chatbots (example: ChtGPT, ChatSpot)
- Text Generation tools ( example: Jasper, Gemini, Bard)
- Visual tools ( example: Canva's AI Generator, Visme's AI Generator)
- Audio tools ( example: Speechify)
End of Part 1
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