Newscast

The following facts and links are coming from the current edition of Website Magazine.

• Marketers Struggling to Reconcile ROI on Social Media - Sixty-one percent of marketers are saying that they are struggling how to determine the return on investment and time for their social media activities. "The 2016 State of Social Marketing" report states that 38.2% of respondents said securing budgets and resources ranked a distant second. followed by connecting social to business goals (33.6%). Less than one-tenth of the respondents were only able to connect social media activity to revenue goals.
• Mobile Catapults Earnings for Facebook - Eighty-four percent of Facebook's Q2 revenue was the result of its mobile advertising efforts, which is up 2 percentage points from Q1, and 8 points up from last year at this time. FB's mobile advertising appears on FB, Instagram and Audience Network, and nets the goliath $5.2 billion / Q.
• Tech Workers Take It To The Bank - Tech workers salaries had one of the largest uptakes in 2015, than any other industry. A 7.7% increase to an average of $96,370 was recently released through a Dice survey.
• Detect & Eliminate Digital Adversaries - Accenture and Endgame have created a "threat hunting" as a service-offering designed to help companies eliminate cybersecurity threats in real-time.