Three Tips To Make Your Website More Social

This blog post is derived from Website Magazine, written by Derek Schou, Associate Editor. (1)  Do you think social media is a waste of time? Think again. Here are three ideas that may help your website soar! 

1. Leverage the Power of Reviews

Getting customers to review your product or service is key to free advertising and one of the best ways to achieve web-success. Why? Eighty-eight percent of respondents is in a survey done by Dimensional Research said that they were influenced by a positive review. 

"One of the most popular customer review technologies on the market, PowerReviews, provides a range of services to businesses, including Social Answers."

"Social Answers from PowerReviews increases conversions by allowing you to provide fast answers to questions from online shoppers. With Social Answers questions and answer software you can display answers from your internal subject matter experts, verified buyers, or an online community. Skechers saw a 32% conversion increase with Social Answers." (2) 

2. Embed Off-site Content

By employing content from social websites or networks directly onto your website, such as with real-time Twitter feeds, not only do you enliven your content but you also improve your search engine results. Both Facebook and Twitter provide detailed guidance on using content from their offerings on other sites. "Users can even customize the embedded content (posts and video players) in a variety of ways including its height and width to fit specific dimensions." (1)

3. Create Your Own Network

By creating your own social network, like Skype did, you can advance your own cause. "Created by social media solution provider Lithium, Skype's onsite social network, dubbed "Skype Community," is a forum where users can go to voice their opinions and concerns regarding how their Skype is working . . ." (1)

These are just three ideas, do you have any ideas that you've used?  Comment below and let me know anything that you or your company have used to employ social media on your website.

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1 Website Magazine, August 2015.
2 http://www.powerreviews.com/software-products/social-answers/