Marketing Mailers and Emailers

This article comes from the July/August 2015 Magazine: Targeting Marketing: Article: Top 50 Mailers and Emailers

The world of push marketing can be daunting for all levels of companies, from small to large.  There are so many variables to consider that often people don't do anything.

First About the Trends

1. Fundraisers are Back on Top - This year non-profits got to be back in the number one position. Although it was only 10 of the 50, they are in the number one spot.
2. Retailers Bet on Print - This year the number of retailers has jumped from six to nine. And at the same time catalogs fell from grace as the largest category going from 11 to five.
3. There are 16 new mailers in this year's list - "Who's mailing what?" continues to be a very necessary inquiry.
4. Travel Companies Explore Your Mailbox - Last year Viking River Cruises was among the top 50 mailers. This year there are two more: Cunard and Grand Circle.
5. We Hear an Election Coming - The Republican National Committee has cracked the top 50. and Planned Parenthood has going from 39 to 29.

Cunard Line Website

A List of the Top 50 Mailers

1. American Express Company
2. Chase Bank
3. Comcast
4. AAA
5. Verizon
6. Capital One
7. Discover
8. Citibank
9. L.L. Bean
10. Macy's
11. State Farm Insurance
12. GEICO
13. AT&T
14. Oriental Trading Company
15. ASPCA
16. American Medical Association *
17. Dell, Inc
18. Land's End
19. Grand Circle Travel *
20. AARP
21. Wounded Warrior Project
22. Omaha Steaks
23. Kohl's
24. Republican National Committee*
25. Cox Communications, Inc
26. World Wildlife Fund*
27. JCPenny
28. Viking River Cruises
29. Planned Parenthood Federation of America
30. Salvation Army
31. Talbots*
32. Wells Fargo & Co.
33. Pottery Barn
34. Costco
35. St. Jude Children's Research Hospital
36. The Humane Society of the United States*
37. Victoria's Secret
38. AIG, Inc
39. Sirius XM Radio*
40. Bank of America
41. Bloomindales'*
42. PETA*
43. Barclays Bank Delaware*
44. The Danbury Mint*
45. Crestline Co., Inc*
46. BJ's Wholesale
47. Farmer's Insurance Group*
48. Bloomberg Businessweek*
49. Cunard Line Travel*
50. CVS