Inbound Marketing Quiz — What do you know?

This quiz comes from Target Marketing Magazine, the article is about Inbound Marketing. The answers are at the end of this post, the description as to why it is the correct answer can be found online.

The Quiz

1. With Google continually updating its search algorithm, what’s the best strategy for SEO right now?

a. Forget optimizing for Google and simply go with your gut.

b. Stuff as many keywords into your articles as possible and watch your site soar up the charts.

c. Invest in buying inbound links—it’ll save you a lot of trouble and still get you high up in the search engine returns.

d. Quality content, including on-topic articles of 1,000 words or more, is highly rewarded on Google now.

2. Does optimizing promotional videos for Google search payoff?

a. As long as you have a quality video, you don’t need to fret over Google optimization. Google will find your videos.

b. Labor intensively over title tags, keywords and other metadata to ensure your video is noticed.

c. Video is over as a Web medium—there’s simply too much video out there to expect a marketing home run here.

d. Keyword stuffing also has big payoffs in video.

3. What’s the best way to leverage online reviews for inbound marketing—while protecting your back?

a. Deal with negative reviews forcefully and be sure to bring in good arguments against every negative comment in a review.

b. The majority of negative reviews can be quashed with the threat of legal action.

c. Stay positive in your responses, even if it kills you, and invest in an online reviews domain on your website to counterbalance others that can’t be controlled by your company.

d. Don’t get overly concerned about online reviews—few people believe they have any real credibility.

4. Can you find new customers on Facebook using Facebook hashtags?

a. No, hashtags are the domain of Twitter.

b. Facebook has been talking about hashtags, but has not implemented them so far.

c. Facebook hashtags enable you to join and create conversations with many people on Facebook you’d never meet any other way. 

d. Hashtags on Facebook only get in the way of conversations.

5. How critical is Pinterest to your inbound marketing?

a. Pinterest is a core inbound marketing tactic that should be used by every business.

b. Pinterest is loved by scrapbookers, but is not a significant social network on the Web.

c. Pinterest is this year’s MySpace. Once popular, it’s now a ghost town.

d. Markets that lend themselves to lush images can get a big payoff from Pinterest if such images are used creatively.

6. How can you best use YouTube for inbound marketing?

a. Businesses should stay away from YouTube marketing, lest they lose too much control over the marketing message.

b. YouTube is a godsend to marketers and should be a part of every company’s marketing strategy.

c. Businesses risk looking unprofessional if they truck in less-than-studio quality video on YouTube.

d. YouTube is too big for the everyday business to break through on.

7. Is Foursquare worth looking into?

a. Businesses ignoring Foursquare do so at their peril.

b. Foursquare is a cute app for 20-somethings, but that’s about it.

c. Foursquare offers retailers unprecedented ways to connect with passersby.

d. Foursquare is another flash-in-the-pan on the decline.

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Answers: 1.d., 2.b, 3.c, 4.c, 5.d, 6.b, 7. c.

This quiz was created by Joe Dysart, who is an Internet speaker and business consultant based in New York. Reach him at (646) 233-4089,joe@joedysart.com or joedysart.com.