Hiring a Content Strategist

Do you need to hire a content strategist / social media manager?

I have been using social media since 2005, or for more than twelve years --- it’s second nature to me. I started with MySpace and then went over to Blogger.

In an article from “A List Apart” about hiring a content strategist some of the following information was key: “Many companies that are hiring content strategists frequently have little understanding of what their companies need or who to hire . . .”

And this is because there are many different aspects of content strategy, and no one person has CS experience that can do it all. These are some of the following ways content strategy can be broken down:

• UX / user research
• Content maps, content modeling
• Public relations and persona-based advertising
• Influencer, outreach and content discovery
• Content Management Systems (CMS) and governance
• Search Engine Optimization (SEO) and organic growth
• Content strategy for e-commerce
• Content strategy for financial services
• Content strategy for health care

You get the point.

There is much information to analyze and most human resource professionals don't have the background to do this sifting without a checklist. You may really need help with this. And on top of that, there are also many reasons why you'd either hire a content strategist consultant or an actual full-time employee.

Here are a few reasons to hire a content strategist, such as:

1. Content Management System redesign
2. Content Strategy for an online magazine or newspaper
3. Content Strategy with Social Media Campaign
4. Content Strategy with SEO and Analytics (Organic Growth)
5. Content Strategy for focused e-commerce
6. Website relaunch

Additionally, the following related subject areas could come into play in terms of needing further information to keep up with the various content strategies:

• E-commerce & Marketing Communication
• Emerging Media
• Focused Social Media Development around a campaign
• Information Architecture
• Media Preferences
• Multimedia Project Management
• The Internet of Things

If you have any thoughts or want further information about any of the above, email me at: robert.e.griffin@gmail.com.