I think she had some good things to say about SEO (Search Engine Optimization), and so I've summarized her comments below (see full article listed above), and I have also included my additional comments at the end.
____________________________
SEO (Search Engine Optimization) is scary for many bloggers – I’ve said it quite often. With all the search algorithm updates released by Google the SEO journey has really become a roller coaster ride minus the fun part, of course. The latest addition to these updates, Penguin 2.0, has left many webmasters sleepless and panicking.
In this post, I’m going to tell you how you can deal with the algorithm updates and actually concentrate on providing value to your readers and potential customers as that’s what will allow you to provide great content.
And even if you are hit (say seriously washed off the search results) by any of the Google algorithm updates, you can still ride on happily without falling off.
Do not put all your eggs in one basket when it comes to consistent web traffic.
And this is the key point. Everything else comes next. When it comes to traffic, make sure you don’t let any one source rule your logic. If 70% of your traffic comes from Google, and if you are penalized by an update, you are going to lose 70% traffic. Rather make sure that you keep any one traffic source to contribute only between 20%-40%.
What are the other sources of web traffic you can think of?
Well, social traffic is a big winner. It has always worked for me. There are social media avenues like Facebook, Twitter, Google Plus, LinkedIn, Pinterest and many more. This doesn’t mean either that you have to be overwhelmed by the number of social media platforms that are available. You can simply try out some of them and stick to what works.
Your online presence can be a great source of traffic. You can extend your online presence in any one of the following ways:
- Guest posting on other blogs (pick up my guest blogging guide to get quicker success with that)
- Commenting on other blogs
- Voting and interacting in blog communities
- Participating in useful discussions in the forums in your niche
… and so on. I’ve only mentioned a few possible ways here. You can use many more ways (just use a dose of creativity) to establish your online presence.
Does that mean I don't have to do Search Engine Optimization?
No way! You still need to SEO your blog posts. You have to follow the basics. When it comes to optimizing your blog posts for search engines you have to embrace the two notions – on page SEO and off page SEO.
On page SEO is about having the RIGHT keywords at the right places – this is not a trick or a gimmick or a black hat thing. You are simply letting the search engines know what the page is about, so that they can rank your pages for those keywords when people search for them. You should be using your keyword in the title of the post (preferably near the beginning), the keyword should be present in H2 and H3 tags (in at least one of them) and you should also naturally sprinkle keywords throughout the post.
While optimizing, you should use keyword variations and
long tail keywords to make the post look natural and human friendly.
____________________
To read Jane's full article go to the link at the top of this post.
In addition, I'd like to add the following:
Other Things you can do:
- Encourage guest bloggers on your blog and use keywords through that episode
- Check out these links:
- seobook.com
- seomoz.com
- http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.htm
- http://www.ragesw.com/products/iweb-seo-tool.html
- http://toptensearchengineranking.com/
Comments