"Spook Country" by William Gibson

I am reading William Gibson's book, "Spook Country," which I believe is his ninth book. Gibson is most known (notice I didn't say "best known") for the coining of the phrase "cyberspace" in his first book called, "Neuromancer." His current book (Spook Country) is all about coining and defining the phrase "Locative Art."
Locative Art is a term that is defined by Wikipedia as art which uses location-based media such GPS or Wi-Fi as its medium. It is a sub-category of Interactive Art or New Media Art, which explores the relationships between the real world and the virtual or between people, places or objects in the real world.
So, I ask, how does or will "Locative Art" change the fabric and the landscape of e-commerce? Has it already begun to do that? Do you think it will be a money-making endeavor or art for art's sake? Will Disney some day have lucrative locative art throughout it's theme parks with a digitally recreated Walt guiding you throughout the park? I don't know, but it is well worth looking into at this stage of the game --- I'd say it is one of our new development arenas.


Comments
At my point of view, now day I believe it´s just starting to take shape.
Maybe not yet as formal e-commerce, but as a positional tool (take as example the QR codes something relatively new in America -as continent-, but almost twice of years in use in places like Japan). Here in México some years ago It was this project "¿Quiéres saber que pasó aquí?" using places where some historical events took place and the Informative chart give you the reference to check what happen there using your mobile phone.
And if you look at today new devices at Disney and other Parks, they are starting using it for some purposes that with the time maybe will move for some actions of interaction between the spot and the user/client/visitor.
Best,
Rob